Kew, sister brand of Jigsaw has said goodbye to its frumpy image and relaunched as Kew.159 - a contemporary womenswear retailer. The new collection has invaded all 22 stores and 29 concessions in time for the AW phase. Featuring more luxurious fabrics and detailing including merino and cashmere, the collection is set to attract younger customers looking for a fashionable, simple, good quality wardrobe. The colour palette for the AW collection is an eclectic mix reflecting the new diverse range of colours going to be used throughout the KEW.159 collections.

The prices will range from £16 for jersey items up to £230 for outerwear. However, I can assure you the prices are modest for the amount of care that goes into each item of clothing to ensure it is the greatest quality.

I have been doing work experience with Kew.159 for the past 3 weeks. A well as thoroughly enjoying myself and learning a lot, I was impressed by the care and attention to detail the staff have regarding each item of clothing. Endless hours went into making sure each garment was the correct quality, colour and fit to suit the customer.

Have a look online and pop into one of the newly refurbished shops if you get a chance, you won’t be disappointed.

http://www.kew159.com/

Another picture of my friend Hermione Corfield, of First Model Management.

See more photos of this blonde beauty earlier in my blog in the June section, located by clicking Archive on the right hand side.

Well done to Debenhams for breaking free from the size 0, perfection craze. In an attempt to make women feel better about who they are, Debenhams has banned the use of airbrushing techniques in their recent ad campaign photographs.

This will give women around the globe an insight into a real female figure. Many of us can get engulfed in a world of perfection, that doesn’t even exist. This results in severe consequences such as eating disorders and paranoia about body weight. With anorexia statistics in the UK haven risen rapidly within the past few years, it seems pretty obvious there is a problem that needs to be solved. Women are reaching to the extremes of dieting and exercise regimes in order to achieve the fragile frame that graces the runways and features in every magazine. The problem is, in many cases this image does not actually exist, but is just a false interpretation thanks to the use photoshop producing artificially enhanced images. 

I would love to see a magazine that was completely untouched and natural. It would be refreshing and really eye opening to many, not only women, but men as well. The number of manorexics has also increased, creating fatal consequences. We all need to wake up and see the true human figure as it is meant to be.

Below are some pictures of the Debenhams photographs.

Before airbrushing: Still beautiful and natural 

False image after airbrushing: Unnecessary and misleading 

Hermione Corfield is a friend of mine who has launched into the modeling world with a variety of stunning photographs. At the age of 16 she has already walked down the runway and been featured in numerous photoshoots. She is signed with First Model Management, where you can find her portfolio and contact information. If anyone is interested in booking her, you can also contact me via this blog. 

Not only is she a beautiful face, but Hermione is a talented dancer, actor and singer, as well as a striving academic. Pretty close to perfect i’d say! 

Look out for this blonde, blue-eyed teenager, as she is expected to to make it big in the modeling industry, and could follow in the footsteps of British models such as Kate Moss and Lily Donaldson. 

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